Camelia Shiseido
September 2013
The Shiseido House

Sensational textures

From the early 80’s Shiseido created a step change in cosmetics by inventing for its first global anti-ager, Bio-Performance, a patented procedure that would simply change the texture of products for ever. A page turned, leaving behind the ultra-rich textures of the time. The Shiseido approach to cosmetics always takes a holistic perspective, with scent and texture combining to provide a pure experience of luxury on application. Super-efficient, featherlight textures, each and every product expresses Japanese savoir-faire.