Camelia Shiseido
Beauty philosophy

Beauty from the beginning

For over 140 years, Shiseido has defined the concept of beauty and spread its knowledge and power across the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.

We love to find beauty and share it. We believe that beauty goes deeper than what is visible to the eye - beauty is sensitive to nature, the climate, light and colour, all five senses, and the many intricate details of life itself.

We find beauty all over the world; We find beauty through R&D. We find beauty in science and art. We find beauty in the relationships we have, in the products we make and in how we engage with the world.

At Shiseido, beauty is not an image, it is a feeling and when it is shared, we imagine a world that is, quite simply put, better. We appreciate beauty in diversity and throughout all of humankind. We realize there is still unpleasantness to be found, so we see beauty as an antidote, a place to retreat, a feeling worth sharing – we believe beauty is the unifying source. Shiseido. Sharing beauty since 1872.

Shiseido. Sharing beauty since 1872.

Beauty from the beginning