Camelia Shiseido

Base makeup

Combining centuries of skincare science and light reflection technologies, SHISEIDO main base makeup products, such as foundations and compacts make skin healthy, glowing, and naturally beautiful.

« If makeup is mostly about having fun, base makeup and cover up are often considered really seriously. Foundation is such a personal thing, it really reflects the way a woman feels about herself. »

Dick Page, Shiseido Makeup Artistic Director

Cover uneven coloration like dullness and redness, conspicious pores and even fine lines with Shiseido Refining Makeup Primer.

“Every beautiful face starts with a strong base.”

Dick Page, Shiseido Makeup Artistic Director


Combining centuries of skincare science and light reflection technologies, Shiseido foundations make skin healthy, glowing, and naturally beautiful.

“A foundation. Yours, the one you can apply with your eyes closed, because you know it suits you.In other words, it’s the right color for you. To select it, I advise testing it on your face in daylight.”

Shiseido Makeup Artistic Director


A concealer is the basic all-purpose tool: it unifies the complexion, conceals red spots around the nostrils or on the cheeks, covers up undereye circles and hides blemishes.

“Your complexion is crucial for a flawless face. The goal is to unify the color as much as possible, and for that, we have tricks that are as easy as photoshop.”

Dick Page, Shiseido Makeup Artistic Director


Why not make your skin look its most beautyful? After foundation aplply a Shiseido face color to contour or highlight your face.

«Blush is to the complexion what vitamins are to your health: an easy way to help keep you looking your best. You can’t overlook this vitality booster, but, just like vitamins, you have to find the right dose.»

Shiseido Makeup Artistic Director


Professional and contemporary, the Shiseido beauty tools aim to recreate multiple beauty experiences at home and delight your senses.

The brush is easy to control. You can pick up as much product as you want with it and vary the coverage, whether you’re going for a more opaque finish or a sheer look. I think this brush will enable the costumer to achieve her ideal foundation.

Dick Page, Shiseido Makeup Artistic Director