Camelia Shiseido

AUGMENTED REALITY LASH VOLUME

PATENTED FULL EXPANSION BRUSH

“For both regular women and professional make-up artists, the quality of the brush influences the finish.”

Hitomi Natori, Japanese make-up artist and beauty expert

1. Tip - pointed cut

The pointed tip easily reaches the corner of the eyes and the lower lashes, coating even the shortest and most inaccessible hairs.

2. Side - Flat Cut

The wand’s bristles beautifully separate and fan out lashes, making them look longer and thicker. The brush is slightly curved to match the natural shape of the eye.

3. Edge - Corner Cut

The corner cut fits right to the roots, so lashes can be separated while being lifted.

World's first Shiseido Original Brush

The Full Expansion Brush fans out the lashes for customised volume with no clumping. The brush contacts the lashes from every direction, distributing the mascara formula equally across each hair. Apply as many times as desired; the finish remains impeccable.

Shiseido Full Expansion Brush

Shiseido Full Expansion Brush

The brush contacts the lashes from every direction, distributing the mascara formula equally across each hair. It makes them look longer and thicker, without clumping.

Traditional coil-type mascara brush

Traditional coil-type mascara brush

The brush and lashes are parallel when they come into contact, making it difficult to grip individual lashes. Clumping occurs easily.

Volume enhancing formula

The unique 3D formula specifically developed for the Full Lash Volume Mascara combines layerable waxes and an innovative pigment for unprecedented volume and a bouncy texture.

The Colour Up effect:

Deep Black Luminous Pigment

Making black more beautiful

The pigment’s 100% flat and smooth surface concentrates light that hits the lashes and reflects it in a common direction to create more shine and intensify its power for an optically-boosted volumising effect.

Lucid Black Pearl [NEW] Black colour <br />with high luster/shine

Lucid Black Pearl [NEW] Black colour
with high luster/shine

Lucid Black Pearl [NEW] Black colour <br />with high luster/shine
Black Colour with low luster Black colour <br />without high luster/shine

Black Colour with low luster Black colour
without high luster/shine

Black Colour with low luster Black colour <br />without high luster/shine

The Curl Up effect

Curl-Up Wax & Resilient Film

Keeping your lashes gorgeously curled and naturally resilient

The optimum balance of Curl-Up Wax and a Resilient Film holds the curl of the lashes with a maximum drying speed.

Keeping your lashes gorgeously curled and naturally resilient

The Volume Up effect

Volume-Up Wax

Lashes lookes full and thick

The Volume-Up Wax coats the lashes in a supple and sculpting formula, without clumping them.

Lashes lookes full and thick

Mascara now fulfils your every wish

Infinitely boost volume and curl lash by lash, with the innovative new Full Lash Volume Mascara.

Discover how to use Full Lash Volume Mascara Discover how to use Full Lash Volume Mascara Picture