Camelia Shiseido

Pureness

Excess oil and a lack of moisture often occur together, upsetting skin’s normal functionning. Pureness is specifically designed to address these conflicting concerns. It keeps oil under control while providing essential moisture. With its purifying powers and a refreshing aromachology fragrance, Pureness brings new balance to skin.

Pureness is the perfect answer to the unique concerns of combination and normal-to-oily skin of young women in their 20’s, with skin concerns such as: excess oil, blemishes, large pores, dehydration.

Through expert science, Pureness oil-absorbing technology teals with Hydr-Balancing Complex*, containing botanical extract Palo Azul, to keep skin shine-free yet hydrated. As skin’s Performance improves, pores look clearer and imperfections are defied. With its purifying powers and a refreshing aromachology fragrance, Pureness brings new balance to skin.

Step 1

Prepare

Cleanse:  ‘Double cleanse’ is Shiseido’s cleansing ritual, the first cleanse removes make-up, and the second cleanse removes dirt, pollution and impurities,

Soften: instantly infuse generous moisture into skin with a Shiseido softener. Prepare your skin to be hydrated, smooth, supple and soft, more receptive to further treatment.


Step 3

Correct

Serum: boost your skin with high-concentrated formulas to to reinforce your daily skincare treatment.

Moisturize: Correct your skin concerns. Enhance skin’s natural functions and restore the ideal moisture balance for your individual skin type with a targeted Shiseido moisturizer.

Eye: Correct delicate eye contour concerns with a targeted Shiseido eye cream.


Targeted treatments: for each targeted skin concern use a specific treatment from Shiseido.