Camelia Shiseido
Print Shiseido logo

A refreshing alcohol-free lotion that brings new radiance, softness, and balance to blemish-prone skin. Lightly rehydrates and leaves skin smooth and comfortable. Non-Comedogenic. Dermatologist tested.

  • Info


For whom?

Pureness is the perfect answer to the unique concerns of combination and normal-to-oily skin of young women in their 20’s, with skin concerns such as: excess oil, blemishes, large pores, dehydration.

Skin type

Oily to combination skin.


Morning and evening.

  • Technology

Through expert science, Pureness oil-absorbing technology teals with Hydr-Balancing Complex*, containing botanical extract Palo Azul, to keep skin shine-free yet hydrated. As skin’s Performance improves, pores look clearer and imperfections are defied. With its purifying powers and a refreshing aromachology fragrance, Pureness brings new balance to skin.