Camelia Shiseido
Rouge Rouge

ROUGE ROUGE
MADE FOR EACH OTHER.

8 brand new colors
to complement our collection.

Daytime to dramatic, 8 new colors
to compliment your look.

An intense color, a rich texture and a matte finish that becomes one with you by adhering perfectly onto your lips.

New color variation inherited
Shiseido’s original RED technology.

Shiseido Rouge Rouge

Do you dare to wear RED?

REINFORCED

Shiseido Vibrant Reds for intense pigmentation.
Super Hydro-Wrap Vitalizing DE EX for hydration.

NEW

True Fit Formula Matte for a color and a moisture that become one with the lips.
Smooth + Fit Complex for creamy, even application.
Velvety Matte Powder for soft matte texture.

Superior adherence unlike
anything you have ever felt.

Smooth, moiturized lips
with just the right touch of sheen.

Creates a smoother lip-line and
defines the shape.

Long-lasting 4 hours* finish.
*Data acquired from external lab
Do you dear to wear RED?
94%
of women said
« The lipstick adheres to the lips well ».
88%
of women said
« The texture is rich and creamy ».
*Tested on 112 Caucasian Female in October 2015

Find your Rouge Rouge,
find your perfect Red.

NEWMATTE SHADES

Rouge Rouge introduces a new range of colors and texture inheriting the value of red.

Red is fierce


Vivid colors

  • Fire Topaz
    OR417

    Fire Topaz

    A fiery orange
    with subtle notes of red.

  • Peruvian Pink
    RS418

    Peruvian Pink

    A flirty pink
    with rose-red undertones.

  • Primrose Sun
    RS419

    Primrose Sun

    A bold reddish-pink.

  • Curious Cassis
    RD620

    Curious Cassis

    A dark & dramatic
    burgundy red.

Red is graceful


Nude colors

  • Rose Syrup
    BR721

    Rose Syrup

    A classic nude with hints of rose.

  • Amber Afternoon
    BR322

    Amber Afternoon

    A dreamy amber-brown.

  • Dusky Honey
    BE323

    Dusky Honey

    A smooth honey-nude.

  • Desert Quartz
    RD124

    Desert Quartz

    An exotic pinkish-nude.

THE ORIGINAL ROUGE ROUGE SHADES

Red is seductive


Deep reds

  • Ruby copper
    RD501

    Ruby copper

    A vivid, warm bright red.

  • Real Ruby
    RD502

    Real Ruby

    A glowing brownish red.

  • Bloodstone
    RD503

    Bloodstone

    An intense, rich, brownish red.

  • Rouge Rum Punch
    RD504

    Rouge Rum Punch

    An intense brown/red violet.

Red is audacious


Bright reds

  • Murrey
    RD305

    Murrey

    A cool reddish coral.

  • Coral Shore
    RD309

    Coral Shore

    A delicate warm coral shade.

  • Burning Up
    RD310

    Burning Up

    A fresh peachy pink.

  • Crime of Passion
    RD311

    Crime of Passion

    A warm reddish coral.

Red is glamourous


Vivid reds

  • Liaison
    RD306

    Liaison

    A subtle red with an orange note.

  • First Bite
    RD307

    First Bite

    A bright burned orange.

  • Toffee Apple
    RD308

    Toffee Apple

    A sweet and bright warm red.

  • Poppy
    RD312

    Poppy

    A classic, clear bright red.

Red is irresistible


Light reds

  • Hushed Tones
    RD713

    Hushed Tones

    A warm pinky brown.

  • Sweet Desire
    RD714

    Sweet Desire

    A rich reddish brown.

  • Rose Crush
    RD715

    Rose Crush

    A subtle pinkish brown.

  • Red Queen
    RD716

    Red Queen

    A formal pinkish red-brown.

The power of red

The powerof red.

It energizes the spirit and engages the senses. It boosts our enthusiasm, elevates our energy, intensifies our breathing, and accelerates our pulse rate. It encourages action, heightens confidence and calms fears. Historically, red symbolized fire and blood. It represents different things in different cultures; in China, it brings luck and fortune. In India and Nepal, it’s the color of wedding gowns.
Red is Japan's color

Red isJapan'scolor.

The power of red is strong in Japanese culture, representing happiness, health, good luck, protection, fertility and long life. Red Torii gates stand before sacred shrines to turn away evil spirit, and strengthen spiritual forces within. From the silk of a kimono to the graphic red ball on the national flag, red carries deep meaning in every Japanese life.
Red is Shiseido's color

Red isShiseido'scolor.

Shiseido’s first cosmetic was red lotion called Eudermine. Because of this, Shiseido became linked with the color red. 120 years and 7 reformulations later, this color connection is so deep, it is ingrained in Shiseido’s identity. Eudermine remains one of the company’s global bestsellers, and Shiseido’s signature red camellia logo still graces Shiseido’s packaging. Red continues to be an important element in all of Shiseido’s global product lines, a visual declaration of the company’s true color.

How to apply your Rouge Rouge?

WEAR IT BOLD

Draw a line around your natural lip line with a lip pencil. Use short, feathery strokes to create a soft natural look.

Then apply your Rouge Rouge shade – directly from the lipstick bullet or with a brush for more precision – from the center outwards.

WEAR IT SOFT

Apply your Rouge Rouge shade using your fingertip, tapping from the center of the lips outwards.

Meet your
first Red.
Beauty expressed
in Shiseido Reds.

Meet your first Red.

Available in 24 shades.