Camelia Shiseido

Let water
be your ally

The UV Protector that gets boosted by water.
New

The biggest innovation since spf

Shiseido new generation suncare takes suncare technology to the next level

Providing powerful protection for your skin, this innovative protective veil actually becomes even more effective when it comes into contact with water or perspiration.

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on new wetforce technology

High 100% 110% UP Without WetForce (Water-resistant sunscreen) DOWN Without WetForce (Water-resistant sunscreen) Low

Before soaking in water

After soaking in water

** In vitro test. The protective veil draws closer to its ideal state.

UV PROTECTION THAT GETS
BOOSTED BY WATER
and BY PERSPIRATION

New WetForce may be the first era-changing advancement in sun protection technology since the invention of sunscreen itself. Get it wet, and the minerals in water or perspiration boost the power of its protective veil. (In vitro data)

SPORT IN WATER PERSPIRATION DURING TEST PERSPIRATION DURING SPORT & LEISURE ACTIVITIES

So you can swim, play and enjoy the outdoors, knowing WetForce loves water as much as you do.

FIRST USERS’ TESTIMONY

Custumer Survey Result on 105 Caucasian women using
Expert Sun Aging Protection Cream Plus.

FIRST USERS’ TESTIMONY

93% « It is more resistant to water and perspiration than any other protector I have ever used »

96% « I definitely want to use it when I go to beach or on vacation »

98% « It comes off easily with my regular cleanser »

96% « I think it has a longer lasting UV protection effect than other protectors »

94% « It does not feel sticky on my face »

FIRST USERS’ TESTIMONY
FIRST USERS’ TESTIMONY

Let water be your ally

New The UV Protector that gets boosted by water.

THE WETFORCE STORY:
10 YEARS OF RESEARCH

Satoshi Yamaki, from Shiseido Research Center, Suncare Products Development Group, tells the story on how wetforce technology borned...

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How wetforce technology works

Shiseido exclusive WetForce technology binds with the minerals in sweat and water, activating additional power in the protective veil (in vitro test)

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EXPERIMENT WETFORCE UNDER UV CAMERA

Bees do a double take! Shiseido’s water boosted suncare technology.

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