Camelia Shiseido

The biggest innovation
since spf

The UV Protector that gets boosted by water and perspiration.

The world’s first UV protection technology boosted by water and perspiration

New WetForce may be the first era-changing advancement
in sun protection technology since the invention of sunscreen itself.

The uv protector that gets boosted by water.*

New from Shiseido’s research experts, the world’s first sun care featuring WetForce, a UV technology that gets boosted by water*. New WetForce may be the first era- changing advancement in sun protection technology since the invention of sunscreen itself.

Get it wet, and the minerals in water or perspiration boost the power of its protective veil*. This means sunscreen with Shiseido’s exclusive SuperVeil-UV 360TM technology now gets stronger when it gets wet*.

So you can swim, play and enjoy the outdoors, knowing WetForce loves water as much as you do.

*In vitro data

High 100% 110% UP Without WetForce (Water-resistant sunscreen) DOWN Without WetForce (Water-resistant sunscreen) Low

Before soaking in water

After soaking in water

** In vitro test. The protective veil draws closer to its ideal state.

How WetForce
Technology Works

This is the first sunscreen formulation to successfully incorporate the "ionic mineral sensor" in its stable form. When combined with mineral ions, the ionic mineral sensor evens out the UV protective layer.

Negatively-charged ions in the sensor and the positively-charged mineral ions in sweat and water combine to form a strong ionic bond. The bond makes the UV protective layer more even than when it was freshly applied, and enhances the UV protective effect.

Freshly-applied sunscreen Freshly-applied sunscreen Freshly-applied sunscreen Freshly-applied sunscreen Contact with water Contact with water Contact with water Combine sensors and ions Combine sensors and ions Combine sensors and ions Smooth the layer

Ionic mineral sensor

UV protective agent

Mineral

+Positive ion

-Negative ion

(Schematic view)

Shiseido

expert sun aging

THE WETFORCE TECHNOLOGY is perhaps the most spectacular step forward since the invention of UV protection and most certainly a milestone in the history of suncare products. This innovation in the suncare domain is a perfect illustration of Shiseido’s excellence in developing unique products that bring their users ever greater safety, pleasure and effectiveness.

xpert Anti-Age SPF 30 and 50 suncare products (lotion and cream) are the first to benefit from this amazing innovation designed to provide invaluable extra comfort to those who love water and outdoor leisure activities, while continuing to guarantee anti-aging formulas with even application and resistance to water, that are highly appreciated by seasonal users.

expert sun aging

SHISEIDO SUNCARE HISTORY

Since Shiseido launched its first sunscreen,Shiseido Uviolin, in 1923, Shiseido research Satoshi Yamaki, from Shiseido Research Center, Suncare Products Development has evolved sun protection technology over the years to respond to consumers' needs. Group, tells the story on how wetforce

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WHAT YOU SHOULD KNOW ABOUT UV RAYS

There are two types of UV Rays that effect your skin: UVA and UVB.

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FREQUENTLY ASKED QUESTIONS

Have burning questions about sun protection?

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