Camelia Shiseido
April 2015


Q:  What is Broad Spectrum protection?

A:  “Broad Spectrum” means protection from both UVA and UVB equally. Both UVB and UVA rays contribute to skin cancer, sunburn, and premature skin ageing.

Q:  What are the first area of the body to show signs of ageing from sun exposure and why?

A:  Hands, ears, neck and décolleté because they are the most common places people often forget to apply sunscreen.

Q:  What is the appropriate time to apply sunscreen before going to the beach? How much should be applied?

A:  Apply 1 ounce (2 tablespoons) of sunscreen to your entire body 30 minutes before going to the beach.

Q:  Is there a time of day that the sun’s rays are at their strongest?

A:  Between 10 am and 4 pm

Q:  Is sunscreen alone, enough to prevent skin cancer? What else can people do to protect themselves?

A:  Always wear a wide brimmed hat, UVB blocking sunglasses and appropriate clothing to cover up.

Q: What is “water resistance”?

A: Sunscreens may claim to be “water-resistant,” but must specify whether they protect the skin for 40 or 80 minutes of swimming or sweating, based on standard testing. Sunscreens that are not water-resistant must instruct consumers to use a water-resistant sunscreen if swimming or sweating. The terms “sunblock,” “sweatproof” and “waterproof” will no longer be used on sunscreen labels.

Q: Do sunscreen products wear off when swimming or sweating?

A: Yes, with traditional suncare products, sunscreen may wear off when you swim or sweat. However, the exclusive WetForce Technology from Shiseido binds with the minerals in sweat and water to activate additional powers in the protective veil and boost its protection.*

*in vitro test