Every year, in early April, Tokyoites celebrate the sakura. They gather under the shade of the Japanese cherry blossoms known to bring good fortune.
The blossoming of this flower, at the heart of the concrete jungle, is reinterpreted by Shiseido in its new Ever Bloom fragrance – Sakura Art Edition.
With its two accords, Sakura Art Edition features the same minimalism as a Japanese haiku, which instantly translates a feeling on intense emotion:
The “Presence” accord: the elegant movement of a floral bouquet – Orange Blossom, Cherry Blossom and Bulgarian Rose – unfolds across a bed of soft musk.
The “Radiance” accord: the green, floral burst of cyclamen blends with juicy black cherry, which at first surprises, then suddenly, draws you in.
Sakura Art Edition – a shower of petals, vibrant woods and a hint of Black Cherry Fruit to give addiction to the signature.