Finding beauty through R&D
Shiseido opened its first research centre in Japan in 1916. The company was committed to redefining beauty and discovering new technology and methodologies to embrace beauty from the inside out. Due to its devotion, there are now research centres in China, Thailand, USA, and France. Shiseido has become an authority on skin and skincare and a leader of basic research in dermatology.
Shiseido demonstrates genuine empathy towards understanding the way consumers comprehend health and beauty and its effect on human emotion, and with this, a boundless desire to convey the message that beauty is perceived with the five senses. Shiseido goes above and beyond industry standards when it comes to product quality, testing and formulations, and natural ingredients are purified to our own high standards before being included within any formula.
In 2000, all Shiseido factories earned ISO14001 certification. The company is passionate about maintaining environmental consciousness and the eradication of animal testing.