Created in a unique Shiseido olfactory structure, Ever Bloom is a musky white floral fragrance that diffuses a radiant but enveloping scent.
One single drop of this delicate fragrance has the power to fill in an entire room.
Orange Blossom Absolute
Ephemeral, instantaneous, immediate: the sudden blossoming of a white flower that liberates in a second — and for a few moments — its captivating spell and the infinite, eternal trail has the power to suspend in space forever.
It all starts with a black-and-white photo of a flower, the expression of timelessness and eternity. A photo of a flower. A simple flower, the eternal feminine symbol.
A sovereign camellia, seraphic, milky, captured in an instant in 1940, by the camera of Rosō Fukuhara, son of the Shiseido brand creator and a world-renowned artist…
We see her when she passes. She’s at ease everywhere. Her elegance permeates all things. This eminently modern woman chooses a fragrance that is not quite a fragrance; rather, it is an imprint, a benevolent aura of light and grace, a scent that suggests, in its own special way, a new femininity: softer, more incarnate, more authentic.
The traditional Japanese pattern, Karakusa, first appeared in 1915 in the House of Shiseido designs through the influence of artists from the Tokyo School of Arts. The Karakusa directly suggests the essence of Shiseido Ever Bloom. It imposes itself naturally to express the idea of a vital energy, of a radiant and totally natural beauty….
When creating Shiseido Ever Bloom, I wanted to bring a new fresh sensuality, a new petal blooming sensation that will leave an unforgettable impression. I imagined a transparent floral heart, clean and natural. An abstract flower that you can’t quite identify, a flower with a “blurred” outline… I think this fragrance is about serenity, happiness, sensuality.
In Japan, a taste for perfume and the aesthetic appreciation of fragrance are considered to be a major expression of sensitivity and refinement.
The House of Shiseido is infused with this tradition and shares this philosophy by proposing fine perfumery that is an experience, a manifesto of boldness and an artistic commitment.
For the eyes, there is painting. For the ears, there is music.
For touch, there is sculpture. But what is there for smell?
I want to make perfume known as a true work of art.