Camelia Shiseido

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Skincare enters a new era

Powered by neuroscience.

Moisture activator, glow revealer.

THE NEXT GENERATION IN SKINCARE

From cell science to neuroscience

From cell science to neuroscience

What is Neuroscience?

It is the study of the nervous system. The nervous system is the body’s main communication system; it gathers, synthesises, and uses data from the environment. Shiseido has deciphered the interactions between the brain and the skin, revolutionising the future of its skincare developments.

Skin & Brain: it’s all connected!

Skin & Brain: it’s all connected!

With an incredible 800 000 sensory captors, the skin reacts to everything it comes in contact with. Each stimulus causes a reaction that sets off a conversation with the brain via the nervous system. Just touching is enough to trigger a stream of messages that activate sophisticated processes that aim to maintain a healthy and beautiful skin condition.

RENEURA TECHNOLOGY *™

RENEURA TECHNOLOGY *™

A once-in-a-generation
leap in skincare

Stimulate your skin’s senses receptors to:
• Reboot the skin’s sensory powers to receive signals.
• Reactivate the skin’s ability to transmit information.

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ESSENTIAL ENERGY

the 1st worldwide application of ReNeura Technology*™

A hydrating** & energising skincare range that illustrates the incredible potential of this new field: neuroscience applied to cosmetics. For a dewy & energised fresh glow.


Hydration


Glow


Energy

3 MOISTURIZERS, 3 TEXTURES, FIND YOURS:

Moisturizing Cream

Moisturizing Cream

A creamy, silky moisturizer perfect for normal to dry skin types.

Moisturizing Gel Cream

Moisturizing Gel Cream

A fresh, light moisturizer perfect for combination to oily skin types.

Day Cream SPF20

Day Cream SPF20

A creamy, silky moisturizer perfect for any skin type that requires UV protection.

Moisture activator, glow revealer.

Enhance the benefits of your moisturizer using the ReNeura Touch application method.

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One product, 64 possibilities

64 pots, with 64 random combinations of 8 differently shaped lids and bases, add an element of surprise to every purchase of Essential Energy.

This is a nod to the traditional Raku teaware used in the Japanese Tea Ceremony. Each pot feels similar to this ultra-light ceramic, smooth in places, rough in others. Designed to fit snugly into the palm of the hand, they are incredibly light and designed to provoke a maximum emotional response. Tests have shown that on contact, users feel more pleasure and comfort.

BREATHE IN BEAUTY

Essential Energy combines an original aromachology fragrance that activates the connection between the sense of smell, mind and skin.

At the heart of the fragrance, formulated in accordance with the aromachology principles cherished by Shiseido, sweet orange calms the effects of stress.

*ReNeura Technology: Release New Radiance Technology

**Consumer test – 100 women – 4 weeks – Essential Energy Cream