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Our #1 anti-ageing serum, Ultimune, is now more powerful than ever, with breakthrough technology that – at last – makes slow ageing attainable. But how exactly is this skincare icon delaying 7 signs of ageing*? Let’s take a closer look at Ultimune’s new technology; a world-first discovery that’s changed the way we look at anti-ageing…
In partnership with the Cutaneous Biology Research Center (CBRC) at Massachusetts General Hospital, SHISEIDO has spent decades exploring the link between skin immunity and its impact on ageing. Extensive research shows how everyday aggressors – such as stress, UV rays and pollutants – accelerate signs of ageing. But, by triggering certain immunity cells, we can effectively reduce the harmful effects our environment has on our skin.
This research has been at the heart of Ultimune since it launched in 2014, and its first three iterations addressed skin immunity in various, innovative ways. First, the Langerhans cells were discovered and the ingredients that charged them into action. When in use, these cells help to restore your skin’s self-protection so it wards off harmful aggressors. Then, there were the Natural Killer cells, which were found to further boost your skin’s defence. Ultimune was reinvented to strengthen these cells in version 3.0 of the iconic serum.
Now, SHISEIDO has uncovered a third kind of protective cell; a world-first discovery that prompted the creation of Ultimune 4.0. Introducing Memory T cells, a phenomenon so powerful that it can halt skin ageing before it has the chance to begin.
Have you heard the news? Our #1 anti-ageing serum, Ultimune, has been reborn, with a new formula that holds the power to slow down seven signs of ageing¹, from wrinkles to dark spots. We’ve delved deep into the history and world-first technology behind this breakthrough upgrade, and now it’s time to curate your slow-ageing ritual. Here’s how to add NEW Ultimune to your regimen…
The reason SHISEIDO scientists became so intrigued by Memory T cells is because of the unique control they have over the aged cells that are already present in your body. Aged cells can be found in your skin at any age, and they’re caused by a range of factors – not just ageing, but also sun exposure, pollutant particles and stress.
Memory T cells memorise the damage in these aged cells and then restore them back to their original state. By memorising the damage, Memory T cells can then act faster the next time a cell becomes damaged or aged. This means they stay ahead of the signs of ageing, so your skin is protected from wrinkles, fine lines, sagging and hyperpigmentation.
Let’s recap that process:
● Aged cells form in the body as a result of sun damage, oxidative stress and ageing.
● Memory T cells memorise the unique characteristics of aged cells and restore them to their original state.
● They then use the memory of damage to quickly identify and neutralise other aged or damaged cells.
● This prevents the aged cells from accumulating, in turn reducing and slowing down 7 signs of ageing*.
You might think that the older you are, the more aged cells will be in your skin. That’s not the case. One of the findings that has fascinated skin scientists is that aged cells depend on the number of Memory T cells you have and not how old you are. So, the more you can boost your Memory T Cells, the better you can fight the signs of ageing – no matter your age. This is something that can now be achieved with the new and enhanced Ultimune Serum.
Once SHISEIDO scientists discovered Memory T cells and their ability to slow skin ageing, they focused their efforts on creating technology to boost the cells’ effects. The result: POWER FERMENTED CAMELLIA+™. The Camellia flower has been studied by Shiseido scientists for many years now, and in the new version of Ultimune, they have used the whole Camellia to support Memory T cells and deeply nourish your skin.
● The flower extract: strengthens the skin barrier.
● The leaf extract: calms and soothes the skin.
● The seed extract: increases defensive cells and collagen while enhancing antioxidant power.
● The seed oil: improves moisture to keep skin beautifully hydrated.
But that’s not the only technology driving the anti-ageing benefits of Ultimune. The serum also features new ImuRhythm technology for added antioxidant power, anti-inflammatory qualities, and easing of sleep disorders. It brings a new meaning to beauty sleep.
Meanwhile, the Aromachology fragrance frees your skin from the effects of stress with a calming scent. Ultimune 4.0 is the wrinkle-fighting, barrier-boosting, day and night serum for everyone, at every stage.
Want to learn more about Ultimune? Discover how to add the new serum to your routine, including tips to get the best results from this ‘slow ageing’ discovery.
* Radiance, roughness, fine lines, skin tone evenness, face wrinkles, firmness elasticity. Clinical test on 32 volunteers.