EXPERT SUN PROTECTOR Face and Body Lotion SPF50+
150ml
Sun Safety 101
What is SPF?
All you need to know about sun exposure.
How to Apply Suncare
Because every day is a sun day
WHO
Everyone needs SPF, no matter your skin tone
WHEN
Always.
UV rays are present year-round and can pass through car, aeroplane and office windows
WHERE
On all exposed skin (even eyelids, hands, backs of the knees, and lips).
HOW
Apply one ounce for the entire body and a 5p-sized drop for the face, and reapply every 2 hours or post‑swim.
WHY
Wrinkles, dark spots, uneven skin tone, and skin cancer. Need we say more?
WHO
Everyone needs SPF, no matter your skin tone
WHEN
Always. UV rays are present year-round and can pass through car, aeroplane and office windows
WHERE
On all exposed skin (even eyelids, hands, back of the knees, and lips)
HOW
Apply one ounce for the entire body and a 5p-sized drop for the face, and reapply every 2 hours or post‑swim
WHY
Wrinkles, dark spots, uneven skin tone, and skin cancer. Need we say more?
The Shiseido Difference
Innovation and science you won’t find elsewhere.
Our newest SPF innovation builds on our popular
WetForce technology with the addition of HeatForce.
Together they create SynchroShieldTM,
an invisible, lightweight protective veil that’s
strengthened* by water and heat.
* HeatForce technology is activated on hot days, after the formula is applied to the skin. The sunscreen’s WetForce capabilities
begin once it senses water or perspiration on skin.
To activate WetForce technology, expose the area where lotion has been
applied to water for 30 minutes, or expose to perspiration for 30 minutes. This formula is water-resistant for 80 minutes.
Our Suncare History
Over 100 years of UV research and innovation
Shiseido begins research into UV protection.
Shiseido launches its first sun cream:
Uviolin.
‘Shiseido Sunscreen’ displays an SPF number
—the 1st company in Japan to do so.
Shiseido sun cream includes a PFA number,
which measures the UVA protection factor.
Shiseido develops Anessa, a specialised line of
sun protection products with powerful UV-blocking
technology and skincare ingredients.
Shiseido develops a sun cream that can be
washed away with regular cleanser.
Typically, oil-based cleansers were needed to
remove stubborn physical sun cream ingredients.
Shiseido develops SuperVeil-UV360TM technology
which ensures uniform UV protection from all angles.
Shiseido launches its WetForce technology,
which becomes activated when in contact with water,
creating a stronger UV protective veil.
Shiseido innovates with HeatForce. Together with
WetForce, they deliver ultimate broad-spectrum
protection that is strengthened by water and heat.
1915
Shiseido begins research into UV protection.
1923
Shiseido launches its first sun cream:
Uviolin.
1980
Shiseido Sunscreen displays an SPF number
—the 1st company in Japan to do so.
1986
Shiseido sun cream includes a PFA number,
which measures the UVA protection factor.
1992
Shiseido develops Anessa, a specialised line of
sun protection products with powerful UV-blocking
technology and skincare ingredients.
2004
Shiseido develops a sun cream that can be
washed away with regular cleanser.
Typically, oil-based cleansers were needed to
remove stubborn physical sun cream ingredients.
2012
Shiseido develops SuperVeil-UV360TM technology
which ensures uniform UV protection from all angles.
2015
Shiseido launches its WetForce technology,
which becomes activated when in contact with water,
creating a stronger UV protective veil.
2020
Shiseido innovates with HeatForce. Together with
WetForce, they deliver ultimate broad-spectrum
protection that is strengthened by water and heat.
Shop the Shiseido Suncare Collection
ACTIVE
Ultimate protection that keeps pace
with active and outdoor lifestyles
Sun Cream & Suncare
Frequently Asked Questions
1.What is SPF and what does it stand for?
SPF Stands for Sun Protection Factor. SPF is a measure of how long a sun cream will protect skin from UVB rays.
2. What is UVA and UVB?
UVA causes skin ageing and UVB rays are responsible for sunburns. More than 90% of visible skin ageing is caused by the sun.
3. How long does it take to develop a sunburn?
It takes 20 minutes for unprotected skin to turn red.
4. How much sun cream should I use?
1 Ounce is the recommended amount of sun cream for each application.
5. When is the sun at its strongest?
The sun's rays are strongest between 10am to 2pm.
6. How much UV radiation reaches the earth?
80%.
7. Who should apply sun cream?
Everyone should apply sun cream.
8.When should you apply sun cream?
You should always apply SPF. UV rays are present year-round and can pass through car, aeroplane and office windows.
9. Where should you apply sun cream?
You should apply sun cream on all exposed skin (even eyelids, hands, back of the knees, and lips).
10. How should you apply sun cream?
You should apply 1 ounce of sun cream for the entire body and a 5p-sized drop for the face, and reapply every 2 hours or post-swim.
11. Why should you apply sun cream?
Wrinkles, dark spots, uneven skin tone, and skin cancer. Need we say more?