Explore WASO BEAUTY

WASO SHISEIDO GINZA TOKYO

No Filter Beauty from the heart of Japan

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Daily Fundamentals

BARRIER BALANCE

SHIKULIME
GEL-TO-OIL
CLEANSER

2-in-1 gentle but powerful
oil-based gel cleanser.

Daily Fundamentals

BARRIER BALANCE

SHIKULIME
MEGA HYDRATING
MOISTURIZER

A hydrating moisturizer that locks moisture for 48-hours*.
* Clinical test on 10 subjects.

Daily Fundamentals

BARRIER BALANCE

SHIKULIME
COLOR CONTROL
OIL-FREE
MOISTURIZER

Hydrates, perfects, and protects in one simple step.

Troubleshooter

MOISTURE CHARGE

YUZU-C
BEAUTY SLEEPING
MASK

A 1-step overnight mask that delivers 8-hour hydration for fully rested, plump skin.

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PORE CARE

SATOCANE
PORE PURIFYING
SCRUB MASK

21% less visible pores and blackheads in just a single use*.
* Image analysis on 20 women.

Troubleshooter

SPOT CLEAR

KOSHIRICE
CALMING SPOT
TREATMENT

Reduces the number of spots and blurs inflamed blemishes in just 1 week.*
*Clinical visual assessment on 21 women.

Our Story

Farmer Grown, Scientist Refined, Honestly Created

WASO is honest skincare that brings locally sourced Japanese super ingredients from the farm to your face. It is the innovative power of Japanese botanicals harnessed to encourage beautifully healthy skin free from concerns.
With the combined power of science and nature, WASO is able to create exciting, clean and sustainable products that work effectively to fundamentally improve skin’s condition and bring out honest natural beauty in everyone.

Learn more about farm to face
We believe in connecting every step of the skincare manufacturing process from beginning to end. Working directly with farmers from various regions of Japan rather than conventional large-scale suppliers allows us to ensure the traceability, freshness and potency of our ingredients while supporting local economies. The power in each of these locally sourced ingredients is then harnessed by our Shiseido scientists to create nutrient-rich skincare with proven clinical efficacy to address a new generation of skin concerns.

Super Ingredients

4 SUPER INGREDIENTS, 4 SUPER POWERS!

Discover the story of
our local Japanese Ingredients

Products

WASO Lineup

BARRIER BALANCE SHIKULIME

Shikuwasa in WASO

Through our extensive research at WASO, we’ve found that Shikuwasa can be an incredibly beneficial component of skincare and provide numerous benefits, such as supporting the skin barrier function and moisturising young skin*.
Not only that, but its peel extract is high in polyphenols (flavonoids) and has been known to have positive effects on not only the skin but also the body.
* In vitro

MOISTURE CHARGE YUZU-C

Yuzu in WASO

WASO’s YUZU-C moisture line uses the fruit extract from Yuzu which has been cultivated in the sunny hills of coastal Kochi, Nakayama as well as Yuzu seed extract to form our “Yuzu-Complex” which helps maintain skin’s moisture levels*.
* In vitro

PORE CARE SATOCANE

Satokibi in WASO

Using the combined power of nature and science, WASO has incorporated SATOCANE into its formula to help target a new generation’s skin concerns.
WASO’s SATOCANE pore care line contains Satokibi extract to help with the prevention of sebum degradation which can be a major cause of clogged pores*.
* In vitro

SPOT CLEAR KOSHIRICE

Koshihikari Rice in WASO

Through its research, Shiseido has found that Koshihikari rice extract can have anti-oxidation benefits.
WASO’s KOSHIRICE spot clear line features these Shiseido discovered antioxidant properties of Koshihikari essence to help prevent excess sebum oxidation which is a major cause of outbreaks and help soothe skin concerns younger generation may have.
The enzymes used for the extraction of Koshihikari’s antioxidant rich* rice extract are all plant derived.
* In vitro

#WASONoFilter

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Our Promise

SUSTAINABILTY

WASO is aiming to create exciting, clean and sustainably packaged products that not only fundamentally improve skin’s condition from within, but also feel amazing and are beautifully textured, to bring out natural beauty in everyone while helping support a sustainable future.

  • Our Promise to Skin
    We strive to make our products WASO clean, which is why we say no to unwanted ingredients.
    WASO is about fundamentals, focusing on maximising the benefits of what’s proven to work and leaving out unnecessary bells and whistles.
  • Our Promise to Nature
    We prioritise recycling and upcycling as a target to minimise waste.
    For example, we use upcycled water from apple juice production to reduce our overall water consumption.
  • Our Promise to People
    We work together with farmers to help revitalise local economies.

Our Honesty Policies

  • Clean Formula

    WASO Clean means that we exclude the unwanted and maximise what’s proven to be good for skin & the environment.

    Maximising the GOOD

    Each ingredient in our formulas has gone through our rigorous and strict WASO “CLEAN 5 check” to make sure that only the best ingredients are used.

    WASO “CLEAN 5” Check

    A strict examination system based on 5 safety criteria: 1. purity, 2. origins, 3. allergenicity, 4. toxicity, and 5. environment.

  • Only Scented by Botanical Extracts

    WASO’s line up is scented only by the botanical extracts used in our formulas to bring nature’s benefits to your skin.

  • Clinical Efficacy

    The skin efficacy of our products is clinically proven by inhouse and 3rd party labs, showing significant and visible improvement in skin concerns after testing.

  • Food Grade Raw Materials

    Our Yuzu/Shikuwasa Lime/Satokibi (Satocane)/Koshihikari (Rice) are Japanese ingredients that comply with food-grade level standards.

  • Vegan

    Our products do not use any animal derived ingredients and are in line with Shiseido’s animal welfare policy.

  • Give Back

    By working with local farmers, we hope to contribute and support the livelihood of Shikuwasa farmers as well as help Shikuwasa regional growth. Our key ingredients are also 100% traceable. We are able to track our full production cycle of Yuzu/Shikuwasa/Satokibi/Koshihikari.

  • Water Saving Formula*

    We’ve managed to help reduce the amount of water used in production by recycling water from apple juice distillation back into our production chain.

  • Recycled

    Pushing for sustainability, our packaging features 95% recycled plastic for its outer jar.

  • Upcycled

    We believe in the power of transformation; therefore,
    the outer cap of our sustainable packaging is made
    with 30% upcycled rice husk*.

* Using upcycled apple water except for spot treatment.

Our Sustainable Package Story

We’ve worked diligently to make sure that every material used in our packaging is selected consciously and with sustainability in mind.

REDUCING PLASTIC USAGE

Outer caps made from 30% rice husk

Through our extensive research, we found that the normally discarded rice husks can be reused as a vegetal material and substitute for plastic in our caps.

95% recycled plastic for outer jar

In order to reduce plastic usage, WASO’s outer jars are made using 95% recycled plastic.

10% plant derived plastic elements for tube

The use of sugarcane-derived polyethylene, produced from discarded sugarcane molasses, avoids plastic production competition with food production and emits less CO2 during the manufacturing and disposal stages.

WASO’s Water Saving Formula

As we looked for ways to make our production more sustainable, we looked at water usage as a starting point. Usually, when apple juice is made, the water that is left behind after the distillation and concentration process is mostly discarded. WASO has found an innovative way to upcycle the water that is a byproduct of apple juice production primarily in Aomori, Japan through water purification. Once purified, we can incorporate this water into our production to avoid the use of fresh and new water as much as possible. With our goal to reduce and reuse as much as possible in the production of WASO, we vow to use water as effectively and efficiently as possible.
* Using upcycled apple water except for spot treatment.

WASO LOCAL REVITALIZATION
PROJECT

Beautiful Nature. Beautiful Skin.
WASO promotes clean beauty through ecologically enriching agriculture. This nature-driven skincare starts with SHIKUWASA, a citrus fruit celebrated for its health benefits. And now, we donate a portion of sales to provide seedlings through the WASO LOCAL REVITALIZATION PROJECT.
It's our love of nature that inspires beauty. Join us in protecting our environment.

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TROUBLESHOOTERS

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    DAILY FUNDAMENTALS

    Complete your routine with these everyday must-haves!