Ultimune Serum is the Secret to Slow Ageing

Slow Ageing is a Reality with Ultimune

Only the most powerful skincare products will stand the test of time, and for more than a decade, Ultimune has held firm in its position as SHISEIDO’s #1 anti-ageing serum. A cult classic, lauded by the most astute beauty directors and skincare connoisseurs, its one-of-a-kind formula has won a multitude of beauty awards since its launch in 2014.

But, at SHISEIDO, we believe that no product is ever truly ‘complete’. As global pioneers in skincare technology, we’re always seeking ways to improve and enhance even our iconic formulas. Enter a new era for Ultimune Power Infusing Serum, as the formula is reborn, this time with the power to slow down 7 signs of ageing*.

Revolutionising Skin Immunity

Since 1989, SHISEIDO has collaborated with the Cutaneous Biology Research Center (CBRC) at Massachusetts General Hospital to explore skin physiology and, more specifically, skin immunity. Every day, our skin is exposed to harmful aggressors that attack and accelerate ageing, making improved immunity key to targeting fine lines, wrinkles and skin sagging.

This research is at the heart of Ultimune, and it has been since the anti-ageing serum first launched, inspiring technology that targets the Langerhans and Natural Killer cells – immune cells that defy the effects of ageing. Now, SHISEIDO has reached a new milestone in immunity research with a world-first discovery: a third type of immune cell called Memory T cells.

What are Memory T cells?

These powerful immune cells are located in the dermis – the skin’s middle layer – and they work by rapidly identifying aged cells, memorising their features, and eliminating them. The faster your Memory T cells work, the harder it is for aged cells to accumulate, meaning they’re destroyed before they’re able to trigger wrinkles, sagging and hyperpigmentation.

Aged cells don’t discriminate. SHISEIDO research reveals that they accumulate from a young age, and that the number of aged cells in mature skin is determined by Memory T cells, not by how old you are. This discovery inspired the creation of NEW Ultimune Serum, a protective powerhouse for everyone at every stage of life.

A new generation of Ultimune

Introducing NEW Ultimune Power Infusing Serum, harnessing a revolutionary ingredient, Power Fermented Camellia+™, to boost the rapid elimination of age-accelerating cells. At last – slow ageing is a reality.

With the power of the skin-boosting Japanese Camellia, Ultimune Power Infusing Serum slows down 7 ageing signs*, giving you more youthful skin in just 1 week**. It’s the secret to freedom from age.

More than 30 years of research have gone into the enhanced formula to slow ageing while powering up the original benefits. It’s now 3x more effective on radiance*** and 2x more effective on roughness, fine lines and uneven skin tone***. The result: an anti-ageing serum for everyone, irrespective of age. No matter where you are in life, Ultimune is your daily warrior.  

What are the benefits of Ultimune?

Ultimune Power Infusing Serum has been clinically proven* to slow down 7 signs of ageing:

●     Uneven skin tone

●     Loss of radiance

●     Wrinkles

●     Fine lines

●     Loss of firmness

●     Loss of elasticity

●     Roughness

Meanwhile, consumer tests reveal its ability to deliver fast, visible results:

●     97% saw an immediate boost in radiance.

●     95% said their skin looked more youthful after 1 week.

●     98% agreed ageing signs improved after 1 month.

Ready to try the new generation of Ultimune Power Infusing Serum? Embrace freedom from age with a skincare icon reborn.

* Radiance, roughness, fine lines, skin tone evenness, face wrinkles, firmness elasticity. Clinical test on 32 volunteers.

** Consumer test on 107 women.

*** Based on expert scoring on 32 volunteers after 2 weeks of using the new ULTIMUNE Power Infusing Serum on one side of the face vs. the previous formula.