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Have you heard the news? Our #1 anti-ageing serum, Ultimune, has been reborn, with a new formula that holds the power to slow down seven signs of ageing¹, from wrinkles to dark spots. We’ve delved deep into the history and world-first technology behind this breakthrough upgrade, and now it’s time to curate your slow-ageing ritual. Here’s how to add NEW Ultimune to your regimen…
Dealing with dry skin? The Camellia Seed Oil in Ultimune will lock in hydration, while Camellia Flower Extract strengthens the skin barrier to keep moisture-sapping aggressors at bay. Enhance these results by teaming the serum with these hydrating heroes. They each come after Ultimune, delivering added moisture and an instant glow.
Charging dry skin with 3x longer lasting hydration², this suits-all-skin-types cream is enriched with SHISEIDO's exclusive, deeply quenching Hyaluronic Acid RED. It activates your skin’s ability to produce moisture from within, so your complexion appears fresh, dewy, plump and radiant, with less visible fine lines in two weeks³.
This award-winning base with benefits gives your skin 24-hour hydration, while improving the look of your bare skin in just one week⁴. At its essence, it’s skincare and makeup in one, with medium, buildable coverage that veils skin in luminosity. Defy dullness, while disguising dark circles, blemishes and redness in seconds.
If you’ve looked into the technology behind the new Ultimune formula, you’ll know that it boosts a type of immunity cell called Memory T cells. In doing so, it helps to eliminate aged cells in your skin before they trigger wrinkles, making it the ultimate age defence serum. Take these benefits further with two Benefiance steps.
Silky and sumptuous, this nourishing cream corrects wrinkles in two weeks⁵, making it a fast- and hard-working moisturiser to reveal more youthful skin. Apply it morning and night, over the top of Ultimune Serum, to deeply hydrate and plump. It’s also the ideal base for makeup, creating the smoothest, softest canvas.
Target six types of wrinkles around the eye area with this plumping powerhouse. It treats crow’s feet, eyelid creases, stress lines and more with a potent blend of Peptides, Squalane, Caffeine and Ginseng Extract. Use your ring finger (as it’s the gentlest) to tap a small amount underneath each eye and onto the eyelids, working from the inner corner outwards to reduce puffiness.
By slowing down seven signs of ageing¹, the new Ultimune Serum works to improve your skin’s firmness and boosts elasticity, helping it bounce back in the face of daily aggressors. Give your complexion an added lift with skincare and makeup that focuses on firming, so you can enjoy brighter, tighter, younger-looking skin.
This supercharged cream is clinically proven to lift, firm and brighten the skin in one week⁶, working in tandem with the (also clinically proven) anti-ageing powers of Ultimune Serum. Smooth it over the top of the serum each day to bring skin’s plumpness back. Its soft, luxurious texture sinks in fast, making it ideal for all skin types.
Complete your daytime regimen with this skincare-enriched base, combining radiant, medium-to-full coverage with ingredients that help to boost collagen in your skin. It harnesses Light-Adjusting™ Technology to lend immediate luminosity, so you get a lifted, sculpted look with each sweep of your foundation brush.
The new and enhanced Ultimune Power Infusing Serum is available to buy now. Enter the slow ageing era with its youth-unlocking, radiance-boosting formula.
¹ Radiance, roughness, fine lines, skin tone evenness, face wrinkles, firmness, elasticity. Clinical test on 32 volunteers.
² New ESSENTIAL ENERGY Hydrating Cream has a 3x longer hydration effect compared to the existing ESSENTIAL ENERGY Moisturizing Cream (24H vs. 8H).
³ Consumer test with 107 women.
⁴ Consumer tested on 109 women.
⁵ Instrumental test on 30 volunteers.
⁶ Consumer test by 110 women.