Niacinamide Serums Just Got More Powerful

This Next-Gen Niacinamide Serum is Like Microneedling At Home

Niacinamide serums have long been lauded for their brightening, clarifying and anti-ageing benefits. But what if you could drive those effects even deeper into your skin? It's a question SHISEIDO scientists have answered with the introduction of Bio-Performance Micro-Click Concentrate; a targeted treatment that penetrates your skin, inspired by aesthetic procedures. 

It's the next generation in niacinamide serums, with a delivery system like no other. So, let's take a closer look at what it does, how to use it, and its effects on sagging skin and wrinkles...

First, what is Niacinamide?

Niacinamide is a water-soluble, skincare-friendly form of vitamin B3 that helps, above all, to support and strengthen your skin barrier. This protective layer is your built-in security system, keeping infections out and holding nutrients in, so taking care of it is vital to improving and maintaining skin health.

But that's not all. Because of its effects on the skin barrier, niacinamide is also a powerful anti-ager that helps with a range of skin concerns, including loss of firmness, wrinkles and enlarged pores. You can add niacinamide into your routine with cleansers, moisturisers and lotions, but if you want the most effective dose, a serum's light texture means it can penetrate deeper for boosted results.

What does SHISEIDO's new-generation Niacinamide serum do?

The Micro-Click Concentrate goes beyond the average niacinamide serum, thanks to a unique delivery system inspired by aesthetic procedures. The applicator features 18 micro-points that create tiny holes on the skin's surface, through which the niacinamide is driven deeper into your pores¹.

It's gentle, safe and effective, ensuring precise and controlled delivery of niacinamide at a depth that maximises its many benefits. The formula also harnesses a Barrier Fill Complex to quickly repair the holes made by the micro-points, plus red clover, cinnamon and chai hu extracts to deeply nourish.

How does it compare to aesthetic procedures?

If you want to truly reap the benefits of niacinamide, aesthetic procedures may not be your best solution. Often, when the ingredient is needled into your skin, it does not stay where it's injected and instead flows into your blood. SHISEIDO scientists have remedied that with Micro-Click Concentrate's micro-point applicator, which ensures the niacinamide serum reaches the right level¹ for the most visible results – needle-free.

Unlike aesthetic procedures, Micro-Click Concentrate is also gentler on your skin. Needles can cause injury and stress, but the serum's micro-points only puncture the stratum corneum, which is quickly repaired by the Barrier Fill Complex. So, when you want a risk-free, painless and supercharged solution that makes winkles three times less visiblw², Micro-Click Concentrate's 'click and treat' technique gives you aesthetic-like results without leaving your home.

5 Niacinamide serum benefits to know

With the serum's delivery system covered, it's time to get into the benefits. Micro-Click Concentrate treats a range of skin concerns, with clinical testing to back up its results. Here's what it does:

Supports your skin barrier: Vitamin B3 is known for its barrier-boosting properties, and Micro-Click Concentrate's delivery system allows it to strengthen, support and protect.

Improves firmness: After the 12-day treatment phase, the serum leaves skin two times more lifted², and 90% of those who tried it said their skin felt firmer after the weekly maintenance³.

Reduces wrinkles: In trials, the 12-day treatment phase made wrinkles three times less visible², and 93% agreed their wrinkles still appeared less visible after the maintenance phase³.

Minimises age-related pores: By promoting collagen production, the serum softens the appearance of pores caused by a loss of skin elasticity.

Targets key areas: The micro-points allow you to precisely target any areas you choose, whether that's under the eyes, on marionette lines or along the jawline.

How to use the Niacinamide serum

Using Micro-Click Concentrate is simple. The niacinamide serum is encapsulated in a pen-like applicator with a button on one end and the micro-points on the other. To use it you should:

1. Start with clean skin. You can also prep with Treatment Softener Enriched for extra, ultra-dewy hydration.

2. Remove the cover from the applicator and click the container to release the serum. Then click to release the perfect amount of serum for each area. We recommend:

●   10 clicks per under-eye area.

●   5 clicks per cheek.

●   10 clicks per nasolabial fold.

3. Once the serum starts coming out, apply the applicator to your target area. Press it onto the skin, hold and repeat until you've treated the full area you're focusing on.

4. Let the serum absorb before completing the rest of your skincare routine. For a boosted Bio-Performance ritual, follow with the Skin HIForce Cream to lock in a plumped and perfected look.

When to Use the Niacinamide Serum

Because Micro-Click Concentrate is a unique niacinamide serum, it should be applied as a treatment instead of an everyday step in your skincare routine. Here's how...

The 12-Day Treatment

Your first box of Micro-Click Concentrate gives you 12 days of treatment. Over that period, you should apply the serum every other day to achieve the best results. We recommend applying it at night, so the niacinamide can absorb while you sleep.

To Amplify the Results

After you've completed the 12-day treatment, any follow-up boxes will maintain and amplify your results. Keep applying the targeted serum once per week to boost the age-defying, wrinkle-fighting benefits. Your glow will get better and better.

Ready to add Niacinamide to your routine?

Take it to the next level with Bio-Performance Micro-Click Concentrate[1] – your aesthetics-inspired, at-home solution for firmer, smoother, more youthful-looking skin.

¹ Upper epidermis layer.

² Self-scoring by 108 women. Result after 11 days.

³ Consumer test on 110 women after 53 days.