What’s Inside the Beauty Advent Calendar 2025?

What's Inside SHISEIDO's Beauty Advent Calendar 2025?

'Tis the season for a festive surprise! The SHISEIDO Beauty Advent Calendar 2025 is finally back, and this year, it's packed with 24 skincare staples, bath and body treats, and cult-favourite makeup products. Sparkle your way through December – and beyond – with extraordinary products that work beautifully together. And why not treat the beauty lovers in your life too? There's no better early Christmas gift than a luxury calendar. 

You can order this year's calendar now, but if you want to peek behind its enchanting doors first, we've got the full lowdown on the beauty gifts that await you (or a lucky loved one). So, in no particular order, let's reveal 2025's beauty advent calendar line-up... 

(Or you can skip the spoilers and shop now for the ultimate surprise.) 

Eye & Lip Makeup Remover

Need a quick post-party refresh? The hard-working Eye & Lip Makeup Remover effortlessly dissolves smoky eyes, red lips, and every festive look in between. Apply to a cotton pad and sweep the day (or night) away with no dragging or tugging. No holiday beauty kit should be without this kind-to-skin cleanser.

Clarifying Cleansing Foam

The dream cleanser for all skin types, this luxurious foam lathers on contact with damp skin to dissolve dirt, oil, makeup and impurities. Meanwhile, Micro White Powder and white clay balance sebum production. This leaves you with a clean, fresh complexion that’s ready to absorb the sumptuous serums and creams behind the other doors. 

Treatment Softener

It wouldn’t be a SHISEIDO beauty advent calendar without this Japanese beauty essential. The Treatment Softener replaces your astringent toner with dewy hydration that keeps winter skin plump and glowy. It also enhances the effects of the serums you apply on top, so your daily routine works harder than ever.  

Eudermine Activating Essence 

Ready to rescue partied-out skin, Eudermine Activating Essence drenches your pores in moisture that plumps crepey lines and keeps signs of fatigue at bay. You’ll open this door at the perfect moment, just when your skin is most in need of some extra care. Simply press it into pores or sweep on with a cotton pad for instant nourishment.  

ULTIMUNE Power Infusing Serum

The serum launch of 2025 has made its way into our beauty advent calendar, working to slow down 7 signs of ageing¹, from wrinkles to dullness to fine lines. The breakthrough blend is based on more than 30 years of research into anti-ageing technology, making it one of the most innovative products you’ll open this holiday season.  

Vital Perfection Uplifting and Firming Advanced Cream

Giving you a firmer, brighter and more lifted look in just 1 week³, this advanced anti-ageing cream is your answer to a festive season glow. Use it through December or save it for January when the weather (and your skin) is at its driest. Its blend of Patented SafflowerRED™ will work to boost your skin's self-regeneration, so it functions optimally³. 

Vital Perfection LiftDefine Radiance Night Concentrate

This is the formula you want on Christmas Eve; a radiance-enhancing concentrate that ensures you wake up to beautifully nourished skin. In 1 week, it visibly lifts, sculpts and redefines your face contours⁷, so you'll go into 2026 appearing glowy and youthful.

Vital Perfection Overnight Firming Treatment

We all look a little more tired when party season picks up, so we've tucked this overnight firming treatment behind one of the calendar doors. Its sumptuous, plush texture and hard-working formula repairs daytime damage while you sleep, leaving the number and length of fine lines and wrinkles visibly reduced in 1 week⁴. 

Benefiance Wrinkle Smoothing Eye Cream - Full Size

Give eyes a glow with this jar of magic; a powerful anti-ageing eye cream that visibly reduces wrinkles in 5 days¹⁰. It's a see-it-to-believe-it formula, teaming powerful peptides with squalane and caffeine to target crow's feet, lid creases, puffiness, and those tell-tale stress wrinkles between the brows. 

Benefiance Wrinkle Smoothing Cream

Silky smooth and sumptuous, this line-smoothing cream visibly corrects wrinkles in just 2 weeks⁸, making it one of the most powerful formulas in your calendar. On those days when your skin feels drier, tighter and in need of TLC, you'll be glad this cream was waiting behind a door. It's the ultimate SOS product. 

Benefiance Overnight Wrinkle Resisting Cream

A lack of sleep can lead to more visible wrinkles and fine lines, but this overnight cream ensures your skin stays youthful-looking – even after one too many late nights. It's the definition of 'beauty sleep in a jar', improving skin's firmness and helping you appear more rested after just 1 night of use⁹. 

Bio-Performance HIForce Cream

A true luxury; Bio-Performance HIForce Cream is one of our most premium products, and now you can try before you buy with a jar of the tightening, plumping and perfecting formula. Its inside-out rejuvenation is so powerful, it's recommended by a laser dermatologist², with Oxyshift Technology™ maximising your skin's ability to self-regenerate. 

Essential Energy Hydrating Cream

This 'suits everyone' face cream is a beauty bag essential, giving oily, dry and combination skin types a boost of Hyaluronic Acid RED. This SHISEIDO-exclusive ingredient locks in even deeper and 3x longer-lasting moisture¹¹, while creating the perfect canvas for makeup. A soft, smooth and supple complexion will be yours. 

WASO Purifying Scrub Mask

Upgrade your party prep with this deep pore-purifying clay mask, infused with SATOKIBI Japanese Sugarcane to target blackheads and create the smoothest canvas. In just five minutes, it reawakens tired-looking skin, so you can face the festive season looking fresh and vibrant (even if you don't feel it).  

SHISEIDO MEN Total Revitalizer Cream

A treat for any man in your life, this refreshing and revitalising face cream has been specially formulated to target the unique concerns of male skin. It combines 48-hour moisture⁵ with high-performance anti-ageing power, working to reduce wrinkles, sagging, dullness, roughness, and loss of firmness. Pass it on as a countdown surprise – because sharing is caring. 

Expert Sun Protector Lotion SPF50+ - Full Size

Consider this your sign to book a holiday. This high-powered sunscreen is the pinnacle of UV protection – a tech-driven formula that's made SHISEIDO famous for creating SPF you can trust. Not only is 66% of the lotion packed with hydrating skincare ingredients, but it also features a powerful UV shield that gets even stronger in contact with heat, water and sweat⁶, while withstanding friction damage. Use it now for year-round care or pack it in your suitcase, ready for your next getaway.

Synchro Skin Soft Blurring Primer -Full Size

Blur away signs of fatigue with this soft-focus primer, which mattifies your skin to leave it smooth, matte and silky-soft. It helps your foundation and concealer last longer, so you can go from day to night knowing your makeup is intact. A party season staple that doesn't stop until you're ready. 

Technosatin Mini Lipstick in Shade #145

Red is the colour of the season. Wear it in all its high-pigment glory with this satin lipstick, which combines full-coverage colour with all-day hydration. Innovative Stretch-Flex Technology creates a veil of crimson that feels like a second skin, moving with you as you enjoy everything the season has to offer. 

Full Lash Serum

Make 2026 the year of your healthiest lashes yet with the Full Lash Serum, a nourishing elixir that also cares for your brows. If your new year’s beauty resolution is to improve your self-care, this lash-enhancing serum is one step in your regimen that you don't want to miss 

ImperialLash MascaraInk in Black - Full Size

Because no festive makeup look is complete without long, elegant lashes, we've hidden this lengthening mascara in your beauty advent calendar. The classic black formula and defining brush creates the fluttery lashes you've always wanted, while delivering weightless, smudge-proof wear that lasts all day. 

Microliner Ink in Black - Full Size

The perfect black pencil liner for the utmost precision, this micro-fine must-have finishes your look with smoky eyes or graphic wings – your choice. Glide it across lids to create a smudge-proof, inky line that lasts up to 24 hours. Teamed with red lipstick, there's no festive look more coveted.

ULTIMUNE Power Infusing Hand Cream

Harness the anti-ageing power of ULTIMUNE for your hands with this luxurious lotion. A hand cream is essential in winter, and this youth-enhancing formula keeps tight, dry skin at bay for eight hours¹². It's packed with ImuGenerationRED for weightless moisture, plus Multi-Defense Shield Technology to protect and reinforce the skin's barrier function. 

GINZA Body Lotion

To help your scent linger for longer, layer the Eau de Parfum with the GINZA Body Lotion, which is also hiding behind the advent calendar doors. Infused with the same inimitable blend of notes, it's luxuriously light yet nourishing, leaving skin feeling soft, silky and supple. 

GINZA Eau de Parfum

In a purse spray bottle perfect for your party bag, this feminine fragrance completes your festive look with notes of magnolia and Japanese orchid petals, sharpened by Hinoki wood. It's femininity in a bottle – a scent that's light yet heady all at once. Wear it day and night for a scent that's every bit as unique as you. 

Now you've got the full lowdown on everything in the SHISEIDO Beauty Advent Calendar 2025. Ready to order yours – or treat someone special? Shop now for an extraordinary Christmas countdown. 

¹ Radiance, roughness, fine lines, skin tone evenness, face wrinkles, firmness, elasticity. Clinical test on 32 volunteers. 

² Clinical test on 20 women in association with non-ablative fractional laser treatment.  

³ Consumer test by 110 women. 

⁴ Clinical test on 31 women. 

⁵ Instrumental test on 24 volunteers. 

⁶ Recommended to reapply SPF every 2 hours and after water/ towelling for optimal effect. 

⁷ Clinical test on 31 women​. 

⁸ Instrumental test on 30 volunteers. 

⁹ Self-assessment on 103 women. 

¹⁰ Clinical test on 34 women. 

¹¹ New ESSENTIAL ENERGY Hydrating Cream has a 3x longer hydration effect compared to the existing ESSENTIAL ENERGY Moisturizing Cream (24H vs. 8H). Clinical test with 22 women. 

¹² Consumer test on 112 volunteers.